The continuous growth in Chinese living conditions has lead to a situation where people are becoming more and more willing to invest in home decoration. Demand for furniture suppliers has increased furniture market sales and profit of remarkable 8-9%. Surprisingly, there are hardly any brands with strong influence in the market, keeping China market highly competitive among local and foreign brands entering to the market.

According to China Statistical Yearbook, there are about 630 million households in all provinces (23), that replace home furniture every 10 years on average. Around 63 million households replace their furniture each year, on average spending of RMB 1,000 per household. Urbanization is bound to drive furniture market growth. Data from the National Bureau of Statistics showed in 2016 that the urbanization rate in China reached 57.4% and is growing by 1% in a year. In addition, it is estimated that by 2020 37.6 million houses will be renovated under the country’s reconstruction project, and these renovated houses demand for furniture.